Nine of the biggest, most LGBTQ-supportive corporations in America gave about $1 million or more each to anti-gay politicians in the last election cycle. They might be taken down a few days sooner once word gets out about the new report Popular Information worked on with Progressive Shopper. Of course, come next week, the calendar will flip to July, and it's buhbye to all the cute gays, sparkly rainbows and boldly-colored banners flown by big businesses. Are consumers so gullible as to actually choose to spend their money on a brand with a rainbow?Īs the website Popular Information noted, a survey by Harris Interactive found 'approximately two-thirds of LGBT adults, or roughly 66%, would be very or somewhat likely to remain loyal to a company or brand they believed to be supportive of the LGBT community, even when less-supportive competitors offered lower prices or greater convenience.'
